How will we know when our business is picking up?  That may seem like a dumb question, but seriously, how will we know?  

There are those that think the best sign of recovery is when the telephone starts to ring.  Our prospects will call and let us know when things are better.  Some will answer an ad.  Some will register online for more information.   They will let us know, but until they do, let’s just complain some more. 

Fixed interest rates are already at a 59-year low and inflation remains in check, but for how much longer?  Folks, the time really is right to purchase a new home.  We have to do a better job getting that message to the buying public.  Here is an interesting commentary:    http://www.realtor.org/research/reinsights/economistcommentary

So, now what.  I wish the answer was as simple as posting comments and articles to a blog thingy.   According to National Association of Realtors (NAR), almost 90% of homeowners would do business with their real estate agent again.   That says a lot!   However, the NAR goes further to say that only 11% of those surveyed can remember who their real estate agent was!  I will bet the statistics would be similar in other business fields too.

The simple truth…our past clients want to do business with us again.  They want to recommend us to their friends.  They already know us and trust us.   They just can’t think of our names! 

The housing economy will not recover on its own.   Rather than waiting on the phone to ring, why not pick it up and place a call to a past client?  At least we will make ourselves easier to remember.  (And while you are on the phone with them, be sure to tell them about the great new home values at www.OleSouth.com.)

Statistics are just numbers waiting to be changed.  Let’s change them!

Happy buying and selling!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.