The older I get, the more I look back.  Sometimes I just laugh, and sometimes I probably should cry.

I remember when the internet was the phone book and a set of World Book Encyclopedias.  If you wanted to know something, you either found it in there…or you asked someone else.

I can also remember life without cell phones, although I will readily admit I was among the first to succumb to the addiction in the early 80’s.  My first was a Motorola hand-held, which was purchased for $2850.  Then the monthly service fee plus every nanosecond that it was used.  But it was cool.

Just a few short years ago, our only means of communicating in business was either face-to-face, a phone call, or by mail.

Fast-Forward to today’s times.  We have the internet, we have “google.”  We have Facebook and Twitter to keep abreast of everyone’s last known move.  We have websites instead of showrooms.  We have remote-control home systems.  And now, everything can be accessed by our own personal cell phone.

It amazes me.  Communication has never been easier, while at the same time it has never been more difficult.  People are simply overwhelmed with information and cannot comprehend, or react to, it all at one time.

Those that are getting the messages across are those that know exactly how to attract someone’s interest.  They know exactly what information people search for.  They know how to make themselves stand out in the crowd.

We all can be one of “those” people.

This Thursday morning, yes TOMORROW, the HBAMT Sales & Marketing Council is proud to have Mike Lyon visit Nashville.  Mike is author of the best-selling book “Browsers to Buyers” and will conduct a workshop on just how the internet can be used to build and improve today’s businesses.

The event is hosted by Piedmont Gas at their corporate offices.  Registration and continental breakfast is from 8-9, with the workshop from 9-12.  CLICK HERE for all of the details!

Folks, new technology and the internet is not going away.  There are no “app” substitutes for being likeable and sincere.  And no “app” can take the place of a personal visit.  However, we can position ourselves better for our message to be heard.

But first, we’ve got to learn how to send it.  See you there!

Trey Lewis is VP Sales & Marketing for Ole South Properties Inc, Tennessee’s largest independent home builder,  615.896.0019  direct 615.593.6340 or emailTLewis@olesouth.com.  Specializing in new homes in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, Clarksville, Gallatin, and Spring Hill, Tennessee.