My heart skipped in a beat of elation this morning when I noticed the temperature thing in my rear-view mirror showed 41 degrees. On my way to the office, there were no icy bridges, no snow packed shoulders, and life as we know it is back to normal…whatever normal really is these days. Just like a new home, WARM is better too!
Remember our YES DAYS OF SUMMER celebrations back in the days of warm? That was the summer-long series of events held by Ole South, with great support from LP Building Products and the Tennessee Titans. These events involved the entire Greater Nashville community…Realtors, our existing home owners, our dedicated staff, homebuyer prospects, and plain old friends. Everyone pitched in, everyone played, and everyone had a good time.
One of the hardest tasks in marketing is deciding the most effective way to spend advertising dollars. The most impact for the least amount of money is the game. Back last spring, our marketing braintrust gathered to do just that, and the YES DAYS OF SUMMER came to life.
The promotion ended at LP Field, with the give-away of the 2010 Scion that was the centerpiece of our advertising for 2010. Here is more about that special day.
No accountant on planet earth can justify advertising expenses on paper. Some efforts produce immediate results, while others produce long term. Looking back, this promotion did both, and we are still getting attention from it.
Last week at the National Home Builders Association convention, or IBS as it is called, the National Sales & Marketing Council announced winners in a variety of advertising awards categories. There are many entry categories to choose from. At the 2009 show, we won “best black and white ad.”
For 2010, the YES DAYS OF SUMMER was entered in the “Best Promotion” category and received a SILVER AWARD (2nd Place) over all entries from across the nation! If we had more time and space to show every component of this promotion, it would have been first for certain.
A sincere “Thank You” goes out to everyone that participated in these events. Special thanks to LP Building Products, The Tennessee Titans, Home Center Network, BLF Marketing, and our dedicated staff at Ole South for making the YES DAYS OF SUMMER a national success. Congratulations to each!
Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019 direct 615.593.6340. Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.