Nashville New Homes: A Tropical Heat Wave

My heart skipped in a beat of elation this morning when I noticed the temperature thing in my rear-view mirror showed 41 degrees.  On my way to the office, there were no icy bridges, no snow packed shoulders, and life as we know it is back to normal…whatever normal really is these days.  Just like a new home, WARM is better too!

Remember our YES DAYS OF SUMMER celebrations back in the days of warm?  That was the summer-long series of events held by Ole South, with great support from LP Building Products and the Tennessee Titans.  These events involved the entire Greater Nashville community…Realtors, our existing home owners, our dedicated staff, homebuyer prospects, and plain old friends.  Everyone pitched in, everyone played, and everyone had a good time. 

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One of the hardest tasks in marketing is deciding the most effective way to spend advertising dollars.  The most impact for the least amount of money is the game.  Back last spring, our marketing braintrust gathered to do just that, and the YES DAYS OF SUMMER came to life.

http://www.youtube.com/watch?v=-jIms7RGti8&NR=1

The promotion ended at LP Field, with the give-away of the 2010 Scion that was the centerpiece of our advertising for 2010.  Here is more about that special day.

https://nashvillehomesblog.com/2010/10/31/what-a-week-it-was/

http://www.youtube.com/watch?v=pNBg9rYt0co&sns=fb

No accountant on planet earth can justify advertising expenses on paper.  Some efforts produce immediate results, while others produce long term.  Looking back, this promotion did both, and we are still getting attention from it.

Last week at the National Home Builders Association convention, or IBS as it is called, the National Sales & Marketing Council announced winners in a variety of advertising awards categories.  There are many entry categories to choose from.  At the 2009 show, we won “best black and white ad.” 

For 2010, the YES DAYS OF SUMMER was entered in the “Best Promotion” category and received a SILVER AWARD (2nd Place) over all entries from across the nation!  If we had more time and space to show every component of this promotion, it would have been first for certain.

http://www.thenationals.com/pages/winners/silver11.php

A sincere “Thank You” goes out to everyone that participated in these events.  Special thanks to LP Building Products, The Tennessee Titans, Home Center Network, BLF Marketing, and our dedicated staff at Ole South for making the YES DAYS OF SUMMER a national success.   Congratulations to each!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.

Nashville New Homes: What a week it was!

Last week certainly was exciting, and it started off with a bang at LP Field, home of The Tennessee Titans!

While I was at sea chasing Hurricane Richard on the Carnival Triumph, our six finalists for “Win in 2010” gathered at the LP Party Deck to find out who would win the 2010 Scion.  I really did want to be there, I swear I did.

Each of the contestants picked a key out of a Titans helmet, held by our owner, John Floyd.  No, the contest was not rigged.  I wasn’t there, remember?

But Kelly Ford, an Ole South home owner in Murfreesboro’s Puckett Station was there to turn the winning key.  Here she is, shown with Ole South owner, John Floyd, who was kind enough to stand in for me.  Lucky John!

Here is Kelly, with husband Kevin, after calming down a bit!

LP Field really was THE place to be last Sunday.  Even Tennessee Governor Phil Bredesen showed up to get in on the excitement! So, while Kelly enjoys her 2010 Scion, let’s also once again congratulate Brenda McMillan, John Betts, Glenda Garriott, J.J. Love, and John Black.  Although they didn’t win the car, they did enjoy the game from the exclusive LP Party Deck!  We thank them, and everyone for your continued support of Ole South, Tennessee’s #1 Home Builder.

It really was a great week, and other than missing this exciting event, it was a great week for me also.  Selling the best new home values in Greater Nashville, Smyrna, Murfreesboro, and Spring Hill is always fun, but every once in a while, you just have to take a break and rest up for even more exciting news from Ole South.  Yes, something exciting is happening and more people are going to be able to afford a brand new home just minutes from downtown Nashville!

The cat is still in the bag, and it is going to stay in there a bit longer.  First, I have to unpack!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.

Nashville New Homes: Excitement is building!

What an exciting time of year to live in Nashville, Tennessee!   The Tennessee Titans are having a great season, The Nashville Predators hockey season is underway, and there is something exciting happening every day!

Ole South is bringing added excitement to LP Field this coming Sunday.  Not only will the Tennessee Titans defeat the Philadelphia Eagles, but someone is going to win a 2010 Scion – courtesy of OleSouth – Tennessee’s #1 Home Builder!

 

Marketing is fun!  Rather than give away a cheap set of steak knives, we decided to do something different this year.  We not only wanted to attract potential home buyers,  but also show appreciation to those who have shown support for Ole South in the past – our area Realtors, and those that had already purchased an Ole South home.  We wanted a contest that everyone would be eligble to win!   The result:  “Win in 2010.”  Nice rhyme too!

After one visit to Beaman, the 2010 Scion was deemed the perfect selection for our contest.  The eye-catching graphics and the all-encouraging “Yes” ball brought the car to life.  Since the contests introducton, the Scion has visited all of Ole South’s neighborhoods and has also been seen at events all around town…. 

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 And now, it has just been delivered to the LP Party Deck at LP Field to meet it’s new owner at Sunday’s game!  Who will it be?  John Betts, John Black, Kelly Ford, Glenda Garriott, Brenda McMillan, or J.J. Love?  Each of these contestants, and their guests, will be hosted by LP Building Products on the LP Party Deck.

Now that the Scion is there, they are now getting the field ready for Sunday’s game!  This is the view of LP Field from the LP Party Deck:

The six individuals listed above were chosen at random from almost 2000 eligible entries!   The drawing was “scion-tific” and used the integer services of www.random.org.      

Unfortunately, I will not be able to attend this exciting event.   Travel plans with family and friends were made before the NFL 2010 schedule was released so, on this Sunday, here is the view we will have (unless Hurricane Richard gets in the way):

 

In closing, I would like to personally thank everyone that participated in “Win in 2010.”  Special thanks to LP Building Products and The Tennessee Titans for making this contest possible.  Congratulations to each of the winners too!

Even though this contest is nearing the finale, everyone can still “Win in 2010” by purchasing a new home from Ole South.  We truly do offer the very best values in new home construction in every neighborhood we build.

So, what’s next for 2011?   There’s got to be a rhyme somewhere!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.

Nashville New Homes: But its not Christmas Yet!

Greetings!

I must apologize for jumping the gun and venturing into Christmas themes earlier this week, even if Santa Claus really does work at Ole South and truly is building new homes for the holidays all over Middle Tennessee.  That just simply was not being fair to Summer!

What better way to pay tribute to summer than to show a few scenes from Ole South’s “2010 Yes Days of Summer?”

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Special thanks to our many loyal home owners, area Realtors, The Tennessee Titans, LP Building Products, our dedicated staff, and 95.5 FM “The Wolf” for making the 2010 “Yes Days of Summer” a summer to remember!

I am sad (but happy for the soon-to-be-winners) to see our “Win in 2010” contest coming to a close.  The “scion-tific” drawing for the winners will soon take place and suspense is building to know who the six winners will be.  Each winner, and a guest, will be joining us on the LP Party Deck at LP Field on October 24th to witness the Titans victory over the Eagles!

 

Game day promises to be very exciting for the six winners, who will be announced on Friday, October 15th on Ole South’s website, www.olesouth.com, and Ole South’s Facebook Fan Page, www.facebook.com/olesouthproperties.   (Why not become a fan now if you aren’t already?)

At the game, one of those six winners will become the proud owner of the 2010 Ole South Scion.  Cheerleaders not included.

 Ole South proudly uses LP Building Products in our new homes.  We appreciate the support of LP Building Products and The Tennessee Titans in making our “Win in 2010” promotion possible.

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.