Nashville New Homes: It’s not personal.

In new home sales, or any sales field for that matter, there is rarely the perfect time to schedule a week-long trip.  What are you going to miss?  What will you return to?  These are questions that go through the mind.

 This year, we managed to select the perfect week for our mission in Honduras, which hopefully you read about in past postings.  We missed the largest snowfall of the year and we missed the most frigid temperatures recorded this winter.  On our return day, the weather turned near perfect!  What timing!

The warmer weather turned loose a hotbed of activity in the new home market with our sales and traffic at levels we had not seen since the home-buyer tax credit expired last year.   I am proud to say that ALL of our available new homes in Nashville’s Spencer Hill are now pending!   And we’re starting more, even a 4-bedroom home for $149,990!

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The traffic surge continues into this week too, thank goodness!   And according to this, the same trend is developing in Nashville!   http://kennethbargers.com/2011/02/09/2011-home-sales-begin-with-increase-in-the-greater-nashville-area/

 The one thing all prospects have in common right now is they all are expecting  “a deal.”   

They’ve heard all the national statistics on home sales and they are also hearing us shout “now is the time”  from our rooftops.  They are reacting by exploring their options.  We have to react smartly and cannot afford to let emotions block the way to a potential sale.    

There have been recent examples of transactions that could not be fathomed at any other time.  Mansions listed for 1.5 million selling for 800k, short-sales of homes where 180k is owed selling for 150k or less, etc.  Transactions like these are what prospective buyers have heard about.  Even though these transactions are not the mainstream in Nashville, their expectations have been raised.  It is our charge as Realtors to keep expectations in check, but most of all make everyone involved realize that “it’s not personal.”

Realtors are solutions to needs and desires.  Most Realtors have a realistic idea of what can be accomplished in a successful deal and set expectations accordingly.   Listing Agents and Buyer Agents have a duty to set parameters within reality. 

Buyer agents have an exceptionally difficult task in balancing their clients expectations and the reality of a successful offer.  Their clients have to know that they hit “rock-bottom”  without leaving a single dime on the table.  The process may start with an offer of ridiculous expectations, and it may start with an offer closer to reality.   It depends on the Buyer Agent and the desires of their client, but in neither case is to be taken “personal.”

Listing agents also have their hands full.  When was the last time you presented an offer to your “seller” only to hear  “They want WHAT?  Do they think I am a fool?  To hell with them, etc…”  The listing agent also has to set expectations, and focus much harder on taking emotions out of the picture when presenting offers.  “It’s not personal!”

Nashville is very fortunate to have a diverse population, and especially fortunate to be a destination for people relocating to the United States from other countries.  Negotiating tactics vary and must be kept in perspective.  In many countries, negotiations start AFTER everyone has agreed.  All of us have to know that this is simply a process and not an indication of the buyer’s honor or integrity.  “It’s not personal.”

In negotiating a recent contract, the laundry list of items and price concessions appeared endless.  You CAN do this and that.   Yes, technically we could.  But, we won’t.  It’s not personal.

The most important ingredient to any negotiation is the element of mutual RESPECT.  Without that, your deal will go no where.

Let the negotiations begin!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

Nashville New Homes: 2011 – The Year of the New Home.

For the past several years, those bearing bad news have held a firm grip on the microphone.   After all, they had a lot of negative things to report, so lets not blame them.   Bad news does sell.  And people do buy it…that is, until they have heard enough!

Since the first of January, I have been asking prospective home buyers a question…. “If you had purchased 60 days ago, you could have saved a little bit more money.  Interest rates have edged up slightly, even though they are still at record lows.  Just what has made you come out to explore now?”  (Please keep in mind that these prospective buyers are among the NINETY PERCENT of people that still have jobs in this country.)

 The responses are very much the same across the board.  “I’m hearing more positive news, I feel good about my job, and I know my rent will probably go up next year.”   OR …  “We’re getting closer to retirement and probably won’t have another chance to buy with interest rates this low.”

Folks, the “bearers of good news” are now getting their time at the microphone!   And the message is getting across.  It is certain, and sad, that many Americans are still without work.  The NINETY PERCENT that still work will be the ones that turn this economy around, and help put those unfortunate ones back to work.  If we truly want that to happen, we’ve got to communicate positive news whenever possible.

Let’s take a look at the good news that is now circulating…..

http://www.inman.com/news/2011/01/27/real-estate-sales-rebound-in-2011-prices-nearly-flat

We all know that the price of things are a simple result of “supply and demand.”  We all know that there is a finite supply of land… there’s just not any more of it being made.  Here’s another opinion of why now is the time to buy:

http://realestate.msn.com/article.aspx?cp-documentid=23505825

I can tell you that our sales have picked up dramatically and our inventory of completed homes is being snatched up quickly in many areas.  WE ARE BUILDING MORE!  Please visit www.OleSouth.com for information on all of our new home neighborhoods in Middle Tennessee.

No two pieces of property are the same, and no two areas are alike.   You have got to weigh the “risk vs. reward” and at the same time keep in mind that you are buying a home first, and investment second.  And the most important part…. you will one day own it, something you cannot say for your apartment. 

Things are looking better for the housing industry, but at the same time we also have to be realistic, as you can read here:

  http://www.calculatedriskblog.com/2011/01/new-home-sales-increase-in-december.html

From a person that specializes in selling new homes, there is a good chance you will always hear … “now is the time to buy.”   We are not trying to be intentionally misleading.  In most cases, compared to renting, “anytime is a good time to buy, but some times are better than others.”  Feel free to quote me on that!

How things are really does depend how you choose to look at things.  I prefer optimism over pessimism anyday.

One thing I can say factually, there is a small village in southern Honduras, near Choluteca, that will soon be looking at their homes in a totally different light….actual light…. at night!  They will also have access to filtered drinking water for their homes, and a more healthy cooking stoves thanks to District 6760 of Rotary International.

Read more about our upcoming trip here:

https://nashvillehomesblog.com/2011/01/19/nashville-new-homes-assafartay-is-going-to-honduras/

There will more than likely not be any blog posts until I return, but you can count on quite a few recaps then!  Many people warn about posting travel information online, and for very valid reasons.  I have a few valid reasons not to worry about that:  A great home security system, a wife that is proficient with guns, and good insurance.  Bring it on!

Happy Buying & Selling in 2011.  It really can be the “Year of the New Home.”  YOURS!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

Nashville New Homes: And what else does the groundhog see?

Every year on the 2nd of February, certain people brave the frigid weather to gather in their traditional spot for the “made-for-tv” event, Ground Hog Day.   That traditional spot is Punxsutawney, PA and the celebration is all about the groundhog, Phil, seeing his shadow…. or not.

There are mysteries surronding this momentous event.  Why Punxsutawney, PA?   I cannot imagine the sun having many chances to shine there any during the winter.  Why not Jacksonville, Myrtle Beach, or even better..Roatan , Honduras?  Why do people give Phil’s annual appearance any credibility at all.  He has only been right 39% of the time, much like our local weatherfolks!

Here is the history of this day in folklore, along with his predictions over the years.   http://www.stormfax.com/ghogday.htm

And the results of today’s ceremony……  http://www.examiner.com/holidays-in-providence/groundhog-day-2011-results-did-punxsutawney-phil-see-his-shadow-on-feb-2nd

OK, Phil did NOT see his shadow, which means he is not scared to come out.  Winter will soon be over and it is time to prepare for spring.  What else did Phil see?   Better yet, what are WE seeing?

According to USA Today, growth is on the upswing for 2011.  Now, you too can come out of your hole! 

   http://www.usatoday.com/money/economy/2011-01-24-1Aecon24_ST_N.htm

We can expect a rebound in home sales.  More people are renting now than before the boom years of 2000-07.   Some should not have been able to purchase a home in the first place, but there are many more out there that can and will purchase a home as the job market improves.    Read more:

http://online.wsj.com/article/SB10001424052748704254304576116402472968150.html?mod=wsj_share_facebook

And speaking of job growth, the Greater Nashville area is steadily recovering, and will continue to throughout the year.   Williamson County ranks 3rd in the US in job growth.  Check it out!

http://www.wkrn.com/Global/story.asp?S=13942518

Supply and Demand:  As the economy improves, demand for homes will rise, and so will home mortgage interest rates.  Prices in the Greater Nashville area have stabiilized and will be on the rise as our economy regains its health.  Those that do not own a home should get off the fence NOW.  Nothing to lose, and all to gain.   Read more:

http://online.wsj.com/article/SB10001424052748704268104576107923872216898.html?mod=wsj_share_facebook

Which brings me to the conclusion:  If you are considering buying your first home, or any home for that matter, you will not find a better value than in a new Ole South home.  Visit www.OleSouth.com for more information on our Middle Tennessee neighborhoods.  Just like the ground hog discovered today, it’s okay to come out and look around!

Happy buying and selling!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

Nashville New Homes: 2011’s going to be fun!

If last night is any indication, 2011 is going to be a great year.  Not just for new home sales, but for having fun as well!   Middle Tennessee Realtors packed the Embassy Suites Hotel Ballroom in Cool Springs to “Kick-Off” 2011 with all of us at Ole South.  Great food, drinks, music, and fun was on the agenda.  So was giving away money, lots of it!

The turnout was spectacular and the room was filled with enthusiasm for 2011.  We are fortunate to have a lot of great Realtors in Middle Tennessee and blessed that they are good friends too.  They could have spent their evening somewhere else, and we are honored that they chose to spend their time with us! 

Whenever you have that many Realtors in one place, you have to tell them all about your company and the exciting plans we have for the new year.   New things like these:

 *  ALL BRICK HOMES in Williamson County, featuring outdoor living areas, 4 BR, 3.5 bath, Formal Dining, Bonus Room, and a 3-car garage for under 300,000.

*   The most affordable new homes in Metropolitan Nashville.  Town homes from 89,990 in Old Hickory Commons and Traditional homes from 109,990 in Spencer Hill.

*   The introduction of ‘FUTURE PROOF” homes in many Ole South neighborhoods.

*   A totally new introduction of floorplans in the low 100’s in our flagship community, Evergreen Farms in Murfreesboro.

*   The introduction of new town home models featuring walk-out verandahs and covered rear porches.

*   Our recent expansion into the Clarksville, Tennessee market.

*   And too many other things to list!

On display were many fine products used in the construction of our homes.  Special thanks to Alsides, Ferguson Enterprises, Home Center Network, Marsh Cabinets, Metro Carpets, Mold Stoppers, Ole South Financial/SunTrust Mortgage, Tri Star Title and Escrow, and Union Station Brick & Stone for their participation in the program!

We also gave away $11,000 during the evening.  24 Realtors won gift cards in amounts from $100 to $1100!  Many of our vendors gave away prizes also. 

I really enjoy watching events like this one come together.  It gets even better when everyone has fun!

Speaking of fun, let’s all have more of it in 2011!

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Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

Nashville New Homes: What people want.

The topic of yesterday’s meeting of the Nashville Chapter of HBAMT was “Features Most Requested by New Home Buyers,”  presented by Jayson Campbell, of Re/Max Elite.  Jayson has many years experience in new home sales.  That, combined with his general brokerage experience gives him a clear advantage in knowing first hand what buyers do, and don’t want.  Best of all, he communicates those observances well.  When he is speaking, you will enjoy listening!

I won’t share all of the detailed information because you should have been there too.   One fact is clear.  Although many people’s financial capabilties are less than they once were, their expectations are not.  Our challenge is to provide solutions that meet and exceed those expectations, and stay within financial capabilities.

You can have every design feature, the very best location, and the very best price, but THE MOST IMPORTANT thing every buyer wants is the answer to three questions:

1)     Can I trust you?

2)    Are you good at what you do?

3)    Do you care about me?

In the age of the internet, our prospects don’t want us to “feature-dump.”  They already know most of the answers.  What they don’t know, they will ask.   They don’t want canned presentations and can smell a “lack of sincerity” a mile away.  They truly want to find a place where the answer to those three questions is YES!

When I first got into Real Estate, a veteran agent told me…. “Make a friend, sell a house.”   That simple quote stuck with me.  Those three questions above will stick also and will be more useful than any “cliche” from a book.

Years ago I was working with a retired couple moving from Brentwood to Spring Hill.  Upon meeting them, I asked them very sincerely “why in the world you would want to do that?”  (That’s a no-no in the books!)  They proceded with their reasons…  Their current home was paid for.  They could pay cash for the new home in Spring Hill and have money left over to have more fun.  They also wanted to get a little further away from family, who came by and raided the pantry a bit too often!

They were very methodical and the search came down to two homes. After a few weeks of consistent visits, I was bombed with a question…. “Why should we buy your home over the other one?”    (I knew exactly what their other choice was and ours was clearly a better fit.)   We went down their list of needs and wants and addressed each one, without “trashing” the other home.  I then said, if you don’t buy this house, then I have failed to effectively communicate the exceptional value you are getting and how happy you will be in it.

“Bullshit!”  said the man with a slight grin.  “What’s the real reason?”   The real reason????  (slight hesitation)  “If you don’t buy this home, I won’t make any money.”  They both burst into laughter and the contract was signed.  And we are still friends to this day.

Back to Jayson’s three questions.  They don’t apply just to those buying a home, but building realtionships in our every day life.  The selling process really is easy.  Some of us just prefer to complicate it.

One other tidbit…. never “trash” or make fun of another home.  Someone will buy it, knowing what you said, and will never speak to you in the grocery store again.

Happy Selling!

You do not have to be an actual home builder to become involved in the Home Builders Association of Middle Tennessee.  There are lots of benenfits to becoming a member of this, and the HBAMT Sales & Marketing Council.  Please feel free to call me anytime for additional information.

 

 

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

Nashville New Homes: New Home or older home? You decide.

Which in the Nashville area is better to buy?   A brand new home, or an older home?   Thats a good question and the answer really depends on who you ask.   Better yet, just ask yourself!  

Let’s compare…

New Homes

  • Everything is new, clean and fresh. 
  • Everything that is man-made has a useful life.  In your new home, you get to start the useful life clock!  Before you need a new roof, your hair color will have probably changed and you will be well on your way to retirement.  You will not be replacing corroded water and sewer lines in your lifetime.  The list goes on.
  • In a new home, depending on the stage of construction, you have the flexibility to personalize your home with your own choices!
  • There are many life styles and floor plans to choose from, all in the same location.  Decide where you want to live and then decide what you want your new home to be, not the other way around.
  • Stay healthier and safer in a new home.   You don’t have to worry about lead-based paints.  You don’t have to worry about what may be looming in the HVAC ductwork.  You don’t have to think twice about what may be in that carpeting.  Your home meets all the latest building codes.
  • A new home is certainly more energy efficient, which leaves you more money to enjoy life with.   Remember, you just can’t beat fun!
  • A new home comes with a warranty.  Many of the mechanical systems carry long term warranties in addition to the builder’s warranty.
  • You are the “first link” in the equity chain.  You get first dibs!
  • Your new trees are not as tall as your new home, eliminating the chore of gutter cleaning for many years.  You will have great fun showing pictures from the cruise you took while your old-home friends were cleaning gutters.

Older, Resale Homes

  • If you like to spend vast amounts of money on tools, an older home may be just for you. 
  • You can enjoy working on your house while your friends are playing golf, boating, fishing, hunting, watching ball games, or traveling.
  • You are not the “first link” in the equity chain.  Others have come before you. 
  • An older home may not comply with the latest codes, and may not be eligible for FHA financing.  That may not be a problem for you, but it could be a problem when you want to sell.  Not everyone has 20% to put down these days.
  • Buyers tend to have more negotiation power with resale homes than new homes.  Just like they do with used cars.  Remember, there are probably issues that you don’t even know about waiting to be fixed.
  • The older home may be in a neighborhood without protective covenants.  “Terrific!” you may say.  Until your neighbor parks a mobile home in the back yard for a brother-in-law to live in, who happens to work on old trucks.

 Those of you that prefer older homes, please do not take offense with this satirical comparison.  I know that a newer home is not for everybody… just the people that want more fun out of life and do not want their second job to be at home!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

Live from Afghanistan.

The last topic posted on this blog was about one of our new home advertising programs receiving a Silver Award (second place) in National Competition.   Second Place is good…. but sometimes second place is simply not good enough.  Such is the case with our nation’s standing in the world.   Second place isn’t going to cut it.

For Veteran’s Day, I posted a letter from a friend and fellow Rotarian, Commander Neal Beard, who is still on assignment in Afghanistan.  If you haven’t read it, please do:

https://nashvillehomesblog.com/2010/11/14/everythings-gonna-be-all-right-another-veterans-day-tribute/

Yesterday, I received an email from Neal, who plans to be back in the US sometime in late February.  Although he will be greatly missed on this year’s Rotary mission trip to Honduras, what he and our troops are doing over there is far more important. 

With his email was a brief power-point presentation.  I relate to technology like Tiger Woods relates to a Monk, so I am unable to post the power-point here.  Pictures will have to do, followed by Neal’s most recent written update.

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Update from Afghanistan

29 December 2010

 In emails and letters from friends back home, I’m often asked, “What are you doing in Afghanistan and what is it like?”  Those questions are not easily answered in a brief email or even a letter.  So, to everyone who has asked me that and who I have not already given a good explanation, and to anyone who might be interested, let me try to explain.

I’m serving with the United States Navy Seabees.  The Seabee’s (Construction Battalions sometimes referred to as CB’s) were first organized during World War II and were an integral part of every land based operation in the Pacific Theater. 

 Seabees moved forward with the Marines providing contingency engineering support as they secured the littorals (a shore or coastal region) during the initial wave of invasion in the Pacific and continued to push forward as the Marines engaged the enemy and secured the beaches for further troop landings.  They were at places like Luzon, Okinawa, the Marshal Islands and Iwo Jima.  They pushed roadways inland, cleared jungle areas for base construction and built bridges, causeways and fuel depots. 

They were the construction men who also built the airstrips and camps for the troop surges that followed.  When the Soldiers and Marines pushed forward to engage the enemy, the Seabees were out front clearing the way.  They would often have to alternate from working the blade controls of a grader or dozer to grabbing their rifle, dismounting and returning enemy fire.  Thus the motto, “We build and fight for freedom.”

Seabees were there when American forces landed at Inchon during the Korean War.  We were there through all the years of the Vietnam War.  We were there during Operation Desert Shield and Desert Storm pushing inland with Generals Boomer and Schwarzkopf—at the time I was a Second Class Construction Mechanic assigned to Naval Mobile Construction Battalion 24 on the move in the Northern Desert of Saudi Arabia as American and Coalition Forces pushed the Iraqi Invaders out of Kuwait. 

 Since that war, every armed conflict that America has engaged in has been a Joint Forces Operation and has included multiple coalition partners.  Our Marines now find themselves fighting far from the littorals and their Generals are often the Theater or Battle Space Commanders.  We are still there with them but now, more often than not, find ourselves supporting an Army Command as well as traditional Marine Expeditionary Forces. 

A Seabee Regiment (where I am currently assigned) will normally only deploy when it has two or more Navy Construction Battalions in the field to provide Command and Control (C2) over.  But the war in Iraq and Afghanistan has changed that.  Today, our Regiment has responsibility for all contingency construction in Regional Command South and Southwest Afghanistan and includes Air Force and Army engineers.  In Regional Command North in Mazare Sharif, we have one Seabee Battalion supporting that Battle Space Commander with engineering support.  So, technically, we cover all of Afghanistan.

We are currently garrisoned within a NATO compound at Kandahar Air Field (KAF) on the outskirts of Kandahar City.  Within the security fencing and barriers that surround KAF, are over 30,000 Coalition Forces (including Afghanis, Canadians, Brits, Australians, Bulgarians, and Czechoslovakians; troops from the Netherlands, Poland, Albania, Turkey, Arab Emirates, France, Italy, Germany, China, and probably some I haven’t met yet) and thousands of contractors from all over the world.

 Elevated cameras, unmanned aircraft and huge helium filled blimps provide an optical view of the base and surrounding area.  During the first few months that we were here, insurgents would sneak in as close as possible and lob in rockets—usually at night—setting off screaming sirens and multiple loudspeakers reverberating sounds of an English speaking Afghani or British soldier announcing “Wocket-ah-tack” as if his mouth were stuffed with cotton.  (We had two incoming rockets on Christmas night and another on the 26th.  Two Third Country National (TCN) casualties resulted.) 

 It is relatively safe here on KAF despite the occasional rocket attacks, though there is certainly danger all around us.  The real danger is outside the wire (safety of the camp) where our coalition forces are taking the war to the enemy and are constantly subjected to small arms fire, indirect fire and the ubiquitous Improvised Explosive Devices (IEDs) along roadways and foot paths. 

 The base is laid out in a helter-skelter fashion with a few paved straight streets and several meandering ones of gravel.  A skim of dust from vehicle traffic covers everything and often stays suspended in the air like an ever present fog.  Sometimes the dust is so thick in the air that the razorback mountain, less than two miles away cannot even be seen in the background during the day, (a jagged rock formation, much like a dorsal scale plate projecting upward on the back of a dinosaur—the mountain divides the southern suburbs of the city and lies just north of KAF). 

Kandahar City sprawls along both banks of the Arghandab River and was originally built by Alexander the Great in 330 BC.  As we move from KAF to our Forward Operating Bases (FOBs) and Combat Outpost (COPs) we pass along Highway 1 and pass through the city which is the capital of the Kandahar Province.  Kandahar city is the birthplace of the Taliban Insurgency. 

 Agriculture thrives along the narrow fertile valley that borders the Arghandab River.  As we travel along the roadways we pass fields in different stages of cultivation; some awaiting planting (usually poppies) and some teaming with melons, wheat, corn, beans and acres of dark green marijuana dwarfing the fields of corn on either side.  

The paved road leading out of Kandahar City, and through the barren desert landscape, is pock-marked with craters hastily filled-in with concrete, asphalt or gravel because of previous IED explosions.  All along the shoulders of the road are carcasses of burned out or twisted automobiles and abandoned Russian military vehicles.  Mud huts often line sections of roadway and an occasional hut will sit isolated in the distance of the desert sometimes surrounded by a short mud-brick wall.

We see herders with sheep or goats or camels grazing in the distance.  Along the roads are men and boys heading to market or back towards home.  People travel by foot, in open carts, or on the backs of donkeys, motor bikes or in cramped automobiles.  We have very little contact with them.

 There are few trees and very little vegetation—at least there is not much until the rainy season comes which will be soon.  When the rains do come, every swale or low place will become a raging river or lake—here they call these low places “Wadis”.  KAF floods in the winter. 

 Our days are now in the high 60’s and our nights are plummeting to the mid-twenties—no snow yet.  Thank goodness.

 Little seems to be changed from our understanding of life back during the days when Marco Polo, Alexander the Great, or Xerxes the Great passed through these regions.  Life is harsh, the people are poor and, for many, their entire life has been lived in the middle of this desolation while war wages all around them. 

Spitamenes (an educated son of a wealthy Persian, not a native to the country) and the leader of the Afghan resistance during another war back in 330 BC, once asked Alexander the Great, “Why are you here?  Why are you fighting us?  We are poor and have nothing of value.  We do not want anything you have to offer.”  Alexander could offer little in the way of an explanation other than that Afghanistan was on the Silk Road, a route between Greece and China, and Greece had to control that route.

Sometimes we ask ourselves if what we are doing here will ever really make a difference.  I believe it will—I certainly hope it will.  But sometimes I wonder if we could give Spitamenes any better answer than Alexander did!

 Thank you Neal for the update and know that our thoughts and prayers for your continued safety, and safe return, are with you and all that are serving over there. 

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee

 

Nashville New Homes: A Tropical Heat Wave

My heart skipped in a beat of elation this morning when I noticed the temperature thing in my rear-view mirror showed 41 degrees.  On my way to the office, there were no icy bridges, no snow packed shoulders, and life as we know it is back to normal…whatever normal really is these days.  Just like a new home, WARM is better too!

Remember our YES DAYS OF SUMMER celebrations back in the days of warm?  That was the summer-long series of events held by Ole South, with great support from LP Building Products and the Tennessee Titans.  These events involved the entire Greater Nashville community…Realtors, our existing home owners, our dedicated staff, homebuyer prospects, and plain old friends.  Everyone pitched in, everyone played, and everyone had a good time. 

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One of the hardest tasks in marketing is deciding the most effective way to spend advertising dollars.  The most impact for the least amount of money is the game.  Back last spring, our marketing braintrust gathered to do just that, and the YES DAYS OF SUMMER came to life.

http://www.youtube.com/watch?v=-jIms7RGti8&NR=1

The promotion ended at LP Field, with the give-away of the 2010 Scion that was the centerpiece of our advertising for 2010.  Here is more about that special day.

https://nashvillehomesblog.com/2010/10/31/what-a-week-it-was/

http://www.youtube.com/watch?v=pNBg9rYt0co&sns=fb

No accountant on planet earth can justify advertising expenses on paper.  Some efforts produce immediate results, while others produce long term.  Looking back, this promotion did both, and we are still getting attention from it.

Last week at the National Home Builders Association convention, or IBS as it is called, the National Sales & Marketing Council announced winners in a variety of advertising awards categories.  There are many entry categories to choose from.  At the 2009 show, we won “best black and white ad.” 

For 2010, the YES DAYS OF SUMMER was entered in the “Best Promotion” category and received a SILVER AWARD (2nd Place) over all entries from across the nation!  If we had more time and space to show every component of this promotion, it would have been first for certain.

http://www.thenationals.com/pages/winners/silver11.php

A sincere “Thank You” goes out to everyone that participated in these events.  Special thanks to LP Building Products, The Tennessee Titans, Home Center Network, BLF Marketing, and our dedicated staff at Ole South for making the YES DAYS OF SUMMER a national success.   Congratulations to each!

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.

Nashville New Homes: Never Too Cold in a New Home.

My primary goal for 2011 is to have more fun at everything I do.  Whether it is work, just relaxing, or play… if it isn’t fun, we’re simply not doing it right!  With this “have fun at everything” frame of mind, we have found ourselves spending a LOT of time at the boat on Old Hickory Lake since ringing in the New Year. 

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This week’s cold snap in Middle Tennessee brings back many memories.  Many years ago, a great friend, Bobby Harden, wrote a song that was one of Mark Chestnutt’s greatest hits, “Too Cold at Home.”  At the time, he was living in a log mansion in southeast Davidson County and used to joke about coming to his boat in the winter to get warm, away from the many drafts in that house.  I can relate because our older home has them too.

Although we still own an Ole South home in Spring Hill, we currently live in an older ranch home in Nashville.  You know the saying… “They don’t build them like they used to…”   My response…. “Thank God they don’t.”   In our old home, the best method to conserve energy is to leave and go somewhere else… like to the boat.  It wasn’t that way in any of the Ole South homes I have owned.

Its never too cold in a new home.  Not only are new homes warmer in the winter and cooler in the summer, but they address the latest trends too!  Check out this list of top trends…. and Ole South addresses each category too!

http://realestate.msn.com/article.aspx?cp-documentid=26685367  

And the message that “New Homes are Better” is spreading, which is great news for our nation’s home builders.  Check this out:

http://www.mortgageloan.com/big-new-home-gains-predicted-2011-8220

But don’t wait too long to explore the new home options that are out there.  Times are “a-changing” and interest rates will be too!  Please call me anytime I can be of assistance in any way.

In the meantime, STAY WARM!

Nashville New Homes: Make home buying fun!

Every Real Estate professional I know likes to have fun, and likes to provide their clients an enjoyable buying or selling experience.  Some are better at having fun than others.

Every home buyer likes to have fun too.  They want to have fun and have an enjoyable home buying experience also.  Just like Realtors, some are better at having fun than others.

You don’t buy a new home every day, so why not make the most of the experience?  Here are a few tips:

1)     Focus on your new home as HOME!  Don’t stress on investment potential.  The very lifestyle factors that attract you to the home will attract others.  Your home will not be a “get-rich-quick” tool, but will lead to a more secure financial future.  Even with zero appreciation, you will have something to sell when it is paid for.  Try that with an apartment!  Even in today’s economic climate, homes in Greater Nashville have averaged 3.5% appreciation over the past 10 years.

2)     Explore the basics of home mortgages.  Know your financial capabilities before you shop and have a source for your required down-payment.  In Tennessee, first-time buyers may be eligible for their down-payment to be paid by THDA’s Great Start program.  Visit www.THDA.org for more information.

3)     Explore different areas close to, and further from work.  You may actually find your best quality of life in an area you have never thought of!  There are more ways to find information now than ever.  Use them!  It doesn’t cost anything to look.

4)     When choosing a Realtor or a home builder, find one that you personally like and can develop a relationship with.  After all, it is your money…you might as well have fun spending it!

5)     Contrary to popular belief, there is a perfect home at the perfect time.  When you find a home you like, that meets all of your needs, is within your budget, and gives you a warm feeling inside…that is the one.  No two homes are exactly alike, so questioning your emotions may actually cause you to miss out. 

6)     Too many cooks…. well you know the saying!   It never hurts to get advice from people you like and trust, but the more people you consult, the more opinions you will get, which most likely will add confusion.  Trust yourself first.  Others later.

At Ole South, we’ve made homebuying fun for over 25 years.  We take stress out of the equation and allow you to focus on what is most important to you…your new home.  Visit any of our Middle Tennessee locations today.  We’ll even give you a little yellow stress ball for starters!   Give me a call when you are ready to explore.

Trey Lewis is a licensed Real Estate Broker in the State of Tennessee with Ole South Realty, www.OleSouth.com, 615.896.0019  direct 615.593.6340.  Specializing in new home sales in the Greater Nashville area to include Nashville, Murfreesboro, Smyrna, and Spring Hill, Tennessee.